Member Spotlight: Amy McFarland - April 2013 PDF Print Email
Monday, April 01, 2013 01:52 PM

Amy McFarland Hernandez

Amy McFarland, Talent Acquisition, Provide-Commerce

Amy McFarland has been the Manager of Talent Acquisition at Provide-Commerce in San Diego since last summer, and successful in San Diego web and online recruitment since 2008. A member of San Diego H.R. Roundtable since 2012, Amy came to San Diego from Texas after completing a degree at the University of Texas at Austin. As part of our new feature, Member Spotlight, we asked Amy some questions.

Why did you choose Human Resources as a career?
I think the question should really read “How did Human Resources choose you?” With an early interest in writing, business and people, I really feel that H.R. selected me as a profession. When I discovered there was a career that heavily relied on networking, helping others and socializing (i.e., recruiting), I knew I’d found my professional home in Human Resources. A decade later, I couldn’t be happier managing the skilled Talent Acquisition team at Provide-Commerce, and it doesn’t stink that we work around flowers and hand-dipped berries all day!

What do you enjoy most about your current role at Provide-Commerce?
“Together, We Get to Wow.” This simple, yet robust mission statement represents so much of why I love working at Provide-Commerce. As a premier, online gift-giving destination, we are intimately involved in some of the most important moments, accomplishments, celebrations and successes that happen in a person’s lifetime….and that just never gets old.

Tell us a little more about Provide-Commerce.
Headquartered in San Diego, Provide-Commerce is a leading online provider of high quality gifts backed by superior customer service. From fresh flowers, chocolates and sweets to jewelry, accessories and other unique gifts, our family of 6 brands offer a variety of great gifts for anyone’s budget. (Provide-Commerce’s brands include Cherry Moon Farms, Personal Creations, ProFlowers, ProPlants, RedEnvelope, and Shari’s Berries.) Our proprietary technology has led to rapid growth and profitability over the past 10 years and has helped strengthen all of our brands in the process.

Jennifer Johnson, President & Chairperson of San Diego H.R. Roundtable, says, “The SDHR community has enjoyed having the HR Team at Provide-Commerce join and participate in all SDHR has to offer. Not only have they been active in the Lunch & Learns and Happy Hour events, but they have been providing great insight and resources to the HR Discussion Forums. We look forward to all the HR experience and enthusiasm they’ll bring to SDHR in the future.”

Thank you, Amy, for being a member of San Diego H.R. Roundtable, and for being our first Member Spotlight subject! You can connect with Amy on Twitter: @AmyMacSD and find her on LinkedIn at

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